Episode 12: Manicure You

I was joined by Nicola, founder of Manicure You to discuss everything about nail care and polishes. Nicola developed the brand after starting her journey as a nail blogger but saw the vast amount of toxic and harmful ingredients in mainstream nail polishes and decided to do something about it. Yes, Nicola makes the nail polishes herself as well as wearing different hats to ensure brand growth and awareness.

Some takeaways from this episode:

Growing and nurturing your email list

Creating nail polishes and different colour swatches

How COVID-19 has helped Manicure You

Catering to your target customer

If you would like to join in the conversation, please use #WhoMovedMyBirkin.

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